Green IT

Worldwide, information technology (IT) accounts for a comparatively large share of total CO2 emissions. Relevant studies estimate this order of magnitude as comparable to global aviation.

From a business perspective, however, the key Green IT principle is energy efficiency, especially due to its considerable cost-saving potential. On average, Green IT savings initiatives achieved cost reductions between 40% and 80%, depending on the initial situation.

The significant reduction in greenhouse gas emissions through more efficient IT has prompted legislators to introduce interventions and subsidies to promote Green IT measures. This is linked to the strategic objective of globally sustainable development.

What exactly does the term Green IT mean?

The clear focus of this concept is the energy efficiency of IT systems. This must be assessed across the full lifecycle of an IT system, not only during operation.

In most cases, value creation depth is limited, so a company cannot directly influence every stage. The focus is therefore often on green procurement, energy-efficient operations, and ensuring proper recycling.

For the energy-efficient operation of IT systems, two focal areas are especially relevant: the data center and the office environment.

What benefits does this create for your company?

The benefits of Green IT can be divided mainly into two categories: significant cost savings and associated image enhancement.

While reduced spending is directly reflected in return on investment (ROI), image improvement has a qualitative effect but is also indirectly reflected in this metric.

Through professional marketing, your company can additionally inform stakeholders about these activities and make your commitment within corporate social responsibility (CSR) visible. This helps build a strong reputation and differentiate your organization from competitors, which can be a decisive criterion for investors today.

Pröhl Consulting offers detailed analysis of your individual potential and available public funding options in IT energy efficiency. Identify new cost-reduction opportunities in your operations while actively contributing to sustainable development and associated image gains.