Business Intelligence

Business Intelligence (BI) is a category of processes and technologies focused on identifying, collecting, storing, analyzing, and providing business data. The objective of these activities is to support and optimize decision-making in a business context.

Within Business Intelligence, IT systems play the essential role of aggregating business data from the past, present, and future and making that information available to users. Popular analysis examples include data mining, benchmarking, and forecasting.

The goal of these analyses is to enable upcoming decisions based on a meaningful and reliable data foundation. This is the central mission of Business Intelligence.

Business Intelligence can also be viewed as a foundation for Competitive Intelligence (CI), which includes not only the analysis of internal business data but also analysis of the relevant market.

What benefits does this create for your company?

Your company also benefits from the systematic evaluation of internal business data and available market data. It becomes possible to derive forward-looking assessments for key decisions, such as a merger or the launch of a new business unit, in a transparent way.

Pröhl Consulting provides the necessary tools and expertise to apply appropriate analysis techniques. However, no business is identical to another. Significant differences exist that have a decisive impact on the successful operation of a Business Intelligence solution. That is why we offer customized Business Intelligence solutions specifically aligned with your business needs.